Video Production With Guaranteed Results

Retention rates are the most important metric in video, period. 

Put it this way: if nobody watches past your intro, it doesn’t matter how good you make your video.

So why don’t production companies talk about retention rates more? This might answer your question.

Above is a before-and-after image of a retention rate graph. The before on the left uses traditional video production techniques. You can clearly see the massive drop-off as viewers right from the start. This is very common for videos produced by many businesses.

The after image is our framework in action. You can clearly see the difference in viewer retention. Being able to hold viewers’ attention like this leads to more views, engagement, audience growth and ultimately more sales.