Product videos or “e-commerce video production” are essential for all businesses that have a physical or digital product for sale. At least 54% of consumers seek out product videos when considering buying an item.
So how can e-Commerce Video Production help your sales?
Your business has the potential of doubling it’s sales! Just by creating videos for the products you sell. This doesn’t even take into account the customers who find your videos organically and make a purchase. Or if you use the videos for advertising and reach even more potential customers.
The ROI can be excellent and continue for a long time when a good strategy of distribution is implemented. Take the clothing company Asos as a case study. They produce a video for each item of clothing on their website . Why?
Conversion rates! It would be a very time consuming and costly process to create a whole clothing website with thousands of items that constantly change with the seasons. So why do it?
The ROI!!