Cinematic documentaries are probably the most powerful form of video production a company can create. As this approach is focused on storytelling and not hard sales tactics, the audience is more engaged with the content. These videos that are created they can live for many years representing the brand and their values.
Yeti are a perfect example of this style of advertising and content creation. Their cinematic documentaries tap into the audiences interests and have brought their brand immense success.
Check out this video from Yeti.
Create your brands voice!