


They Lied To You
Many people think you need a big following to create a lot of views and superfans. This is a complete lie. What you really need is valuable content that is directed at your ideal customer. Your views don’t even have to be massive (although that helps 😉).
When we topped the podcast charts, we had little more than 1,000 subscribers on YouTube. With each episode, we never left the top 10. Learning how to position your company’s media content properly can produce amazing results.
The key is the relationship between views and followers. We always want the views to be bigger than the followers. That way, we are always growing and have the best chance of reaching new people.
This is easier said than done. Take a look at some of the biggest retailers in Ireland. If you look at their Instagram pages, what you will see should comfort you. Some of these retailers have huge follower numbers. But can barely get 10% of their followers to watch their content.
Our framework aims to stop this from happening. In many cases, it has produced 6 and 7 times the follower count consistently.
